New Mexico Society 2021-2022 Board of Directors

As Executive Vice President of Data Strategy and Operations for Data Axle, Heather leads the sales, strategy, and product development of the company’s cooperative database, Apogee. Her leadership and strategic counsel guide marketers in acquiring high value donors and raise awareness to issues through creative data driven solutions. Most recently, Heather was Senior Vice President of Political and Nonprofit, and was responsible for the growth and development of both practices. 

Prior to joining Infogroup in 2015, Heather was a Vice President at Wiland, a leading cooperative database provider of business intelligence and targeted donation data. Under her direction, Wiland became known as the go-to data provider for campaigns, political organizations, and political committees. With nearly two decades of experience in data/analytics, major donor fundraising, direct mail, and campaign management, Heather understands all facets of the process.

A graduate of the University of New Mexico, Heather was born and raised in Albuquerque, NM, and currently lives in Washington, DC. She enjoys, cooking, traveling, and any outdoor activity with her husband, Michael.

Rachel Shank grew up in Kirtland, in the Four Corners region of New Mexico. She attended the University of New Mexico where she served many leadership roles including Student Senator, VP of her sorority, Chi Omega, Resident Advisor, and Student Body President. In 2015, she graduated summa cum laude with a B.A. in International Studies and Political Science. Rachel and her husband Earl Shank relocated to the DMV in 2017 so she could pursue a master’s degree in Public Administration at George Washington University. During this time, Rachel coordinated the oldest federal awards program in the country, the Arthur S. Flemming Awards, served as the chair of the student organization, and started a student chapter of International City/County Management Association (ICMA).

Today, Rachel serves as the Executive Director of Georgetown Main Street, which exists to support and stabilize the Main Street Corridor of Wisconsin Avenue. As Executive Director she uses the Main Street 4-Point Approach to organize commercial revitalization, promote the community, enhance the design, and improve economic vitality of the district.

In her free time, Rachel serves as the Chair of a local program of Distinguished Young Women, a national scholarship program that inspires high school girls to develop their full, individual potential and strives to give young women the opportunity to further their education and prepare for a successful future.

Earl W. Shank is a Program Manager at the Fair Labor Association, an international civil society organization focused on protecting and promoting workers’ rights around the world. He leads the Association’s work with dozens of colleges, universities, and businesses. Earl holds a Bachelor of Business Administration from the University of New Mexico and a Master of Public Administration from the Maxwell School at Syracuse University. He is a member of the International Collegiate Licensing Association, a representative to the Association for the Advancement of Sustainability in Higher Education, and has been serving as a UNM Anderson School mentor since the program launched last year.

Earl is excited about the return to normalcy and hopes the New Mexico Society can be a nexus for New Mexicans in and around the District as we emerge from the Pandemic of the last year.

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Contact President Bailey Aragon at [email protected] for more information about this position.

Adán Serna is a proud rural New Mexican currently serving as Press Secretary to Congressman Ben Ray Luján. A graduate of the University of New Mexico, Adán was a Fred Harris scholar and a member of the It’s On Us national advisory board that was created by the Obama White House. He is a passionate photographer, writer, and organizer.

Naomie is a proud Haitian-American born and raised in Albuquerque, New Mexico. For the past year and a half Naomie has served as the Policy Associate at Young Women United. In her role, she facilitated leadership development and lobbied to maintain access to a full-range of reproductive health in New Mexico. Currently, Naomie is the Staff Assistant for the Office or Representative Deb Haaland. Naomie graduated from the University of New Mexico with a degree in Political Science in 2016, and in the same year was crowned Miss New Mexico USA, where she represented New Mexico at the national Miss USA competition. Naomie is an amateur foodie and enjoys eating new foods whenever she gets a chance. When she has free time, she also likes to go to take hot yoga classes, go to concerts or watch any live music, and she is always up for a night of dancing. 

Contact President Bailey Aragon at [email protected] for more information about this position.

Contact President Bailey Aragon at [email protected] for more information about this position.

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